Privacy Policy
1. Introduction
At Hearth Home Vibe (https://hearthhomevibe.com), we are committed to protecting your personal data and respecting your privacy. We recognize the importance of safeguarding your information and are dedicated to transparency, accountability, and security in the way we handle your personal data. This Privacy Policy outlines how we collect, use, disclose, and store your information in compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope of this Policy and Role as Data Controller
This Privacy Policy applies to all users accessing or using our website at hearthhomevibe.com and our associated services. For the purposes of applicable data protection laws, Hearth Home Vibe is the “data controller,” meaning that we determine the purposes and means of processing your personal data. If you have any questions about this policy or how we handle your data, you may contact us at help@hearthhomevibe.com.
3. Categories of Data We Process
We process the following categories of personal data to deliver and improve our services:
a. Usage Data
Includes information about how you interact with our website, such as IP address, browser type and version, operating system, referral URLs, pages visited, time spent, and session identifiers.
b. Account Data
Information you provide to create an account or make a purchase, such as your full name, postal address, email address, and phone number.
c. Profile Data
Includes your shopping preferences, purchase history, behavior on our platform, saved items, and interactions with product suggestions and related services.
d. Communication Data
Covers correspondence between you and our support staff, contact forms, email exchanges, and records of interactions via our website chat or customer service channels.
e. Technical Data
Includes device-specific data such as internet connection type, device identifier, operating system, browser information, language settings, and system configuration.
f. Transaction Data
Encompasses payment method, billing details, delivery address, and order tracking and fulfillment information linked to your ecommerce activity on hearthhomevibe.com.
g. Preference Data
Pertains to your selected communication preferences, opt-ins for newsletters or updates, marketing consents, and expressed interests in specific product categories.
4. Legal Bases for Processing Personal Data
We process your personal data based on the following legal grounds:
– Consent: When you give us specific, informed, and unambiguous permission to process your data, such as for newsletters or preference-based marketing.
– Contract: When data processing is necessary to fulfill a contract with you, for instance when you order goods or services.
– Legal Obligation: When required by law or regulation to process your data, such as for tax compliance or fraud prevention.
– Legitimate Interest: When processing is necessary for our legitimate business interests, such as optimizing user experience, marketing similar products, or protecting our services—subject to your rights and expectations under applicable law.
5. Your Rights
As a data subject under GDPR and CCPA, you have the following rights, which we fully support:
– Right of Access: To obtain a copy of the personal data we hold about you.
– Right to Rectification: To have any inaccurate or incomplete data corrected.
– Right to Erasure: To request the deletion of your personal data in certain circumstances (“right to be forgotten”).
– Right to Restrict Processing: To request that we temporarily or permanently stop processing parts of your data.
– Right to Data Portability: To receive your data in a structured, machine-readable format or request its transfer to another party.
– Right to Object: To object to processing based on legitimate interests or direct marketing.
– Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under CCPA.
To exercise any of these rights, please contact help@hearthhomevibe.com.
6. Security Measures
We take comprehensive steps to protect your data. These measures include:
– Industry-standard encryption technologies for data storage and transmission.
– Multiple access controls and authentication protocols to secure internal systems.
– Secure backups and regular data recovery testing.
– Data minimization and retention protocols.
– Staff training and internal audits to monitor compliance.
Despite our best efforts, no system can be fully secure. We recommend that you also play an active role in protecting your personal information by using strong passwords and maintaining confidentiality of login credentials.
7. International Data Transfers
Personal data collected through hearthhomevibe.com may be stored or processed outside your jurisdiction, including in countries that may not provide the same level of data protection. When transferring data internationally, we rely on:
– Standard Contractual Clauses approved by the European Commission.
– Adequacy decisions for countries with recognized levels of protection.
– Other legally acceptable transfer mechanisms as needed.
We ensure that any transfer of your personal data complies with the relevant data protection legislation and your privacy rights remain protected.
8. Data Retention
We retain your data only for as long as it is necessary for the legitimate purpose for which it was collected, including:
– Usage & Technical Data: 12 months, for analytics and troubleshooting.
– Account & Profile Data: Retained during the active period of your account and up to 2 years after account deletion for fraud prevention and compliance.
– Transaction Data: 7 years for tax, lawful accounting, and record-keeping obligations.
– Communication Data: 2 years from date of final contact.
– Marketing & Preference Data: Until you withdraw your consent or unsubscribe.
Data may be retained longer where required by law or pursuant to legal obligations.
9. Cookie Policy
Our website uses cookies and similar technologies for various purposes:
– Essential Cookies: Necessary for basic website functionality, login, cart management, and security features.
– Functional Cookies: Enhance user experience by remembering your preferences and setting customizations.
– Analytics Cookies: Help us understand traffic patterns, user interactions, and engagement through tools like Google Analytics.
– Performance Cookies: Monitor performance and stability of hearthhomevibe.com to improve system responsiveness.
10. Cookie Management and Legal Compliance
Upon arrival at hearthhomevibe.com, we provide a cookie consent banner that allows you to manage your preferences in accordance with GDPR and CCPA requirements. You can accept all, decline non-essential cookies, or customize settings. You may also configure your browser settings to reject or remove cookies at any time. We honor “Do Not Track” and CCPA-compliant opt-out signals, where applicable.
11. Children’s Data
Hearth Home Vibe does not knowingly collect or process data from individuals under the age of 13. If we become aware that a child under 13 has provided us with personal data, we will take appropriate steps to delete such information from our systems. Parents or guardians who believe their child may have submitted personal data are encouraged to contact us immediately at help@hearthhomevibe.com.
12. Privacy Policy Updates
We may revise this Privacy Policy from time to time to reflect legal obligations, technological advances, or changes in our operations. Any material changes will be posted to hearthhomevibe.com and, where appropriate, notified to you by email or through the website interface. Continued use of our services after such updates constitutes your acceptance of the updated Policy.
13. Contacting Us
If you have questions, concerns, or wish to exercise any of your rights under this Privacy Policy, you may contact us at:
Email: help@hearthhomevibe.com
We are committed to full compliance with GDPR, CCPA, and other applicable privacy laws. If you have any concerns regarding our privacy practices, we encourage you to reach out.