Privacy Policy
This Privacy Policy outlines how Hearth Home Vibe (“we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal data when you access, use, or interact with our website located at hearthhomevibe.com (“Website”). We are committed to upholding the highest standards of privacy and data protection, in accordance with applicable laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant data privacy laws.
1. Our Commitment to Privacy and Data Protection
At Hearth Home Vibe, respecting your privacy is a core part of how we conduct our business. We are dedicated to maintaining the confidentiality, integrity, and security of your personal data. When you visit hearthhomevibe.com, you can trust that we handle your information in a lawful, fair, and transparent manner.
2. Scope of this Policy and Our Role as Data Controller
This Privacy Policy applies to all personal data collected through hearthhomevibe.com and our related interactions, including when you make purchases, create an account, or contact us. For the data described in this document, Hearth Home Vibe operates as the data controller. This means we determine the purposes and means of the processing of your personal data.
3. Categories of Personal Data We Collect and Process
We collect and process a variety of personal data, which fall into the following categories:
a. Usage Data
Information about your interactions with our Website, such as browser type, device type, language preferences, referring URLs, pages accessed, time stamps, duration of visits, IP address, geolocation data, and session data.
b. Account Data
Information you provide when creating an account, such as your full name, billing and shipping address, email address, and phone number.
c. Profile Data
Details about your preferences and interests, order history, wishlists, and personal home decor choices or interactions with our recommendation systems.
d. Communication Data
Records of your communications with us, including support inquiries, email exchanges, and feedback submitted via our Website forms or by direct email.
e. Technical Data
Device-specific information such as your operating system, internet service provider, system configuration settings, screen resolution, and mobile device identifiers.
f. Transaction Data
Details of purchases you make on hearthhomevibe.com, including payment information (processed securely via third-party processors), order confirmation numbers, and delivery status.
g. Preference Data
Marketing communication preferences, newsletter subscriptions, product interest indicators, and consent records as required by privacy regulations.
4. Legal Bases for Processing Your Data
We process personal data according to the following legal bases:
– Consent: where explicit permission is provided by you (e.g., newsletter subscriptions or optional cookies).
– Contractual Necessity: when processing is necessary to fulfill a contract (e.g., order processing, deliveries).
– Legitimate Interests: where data processing supports our business operations in a manner that respects your rights (e.g., analytics to improve the Website, fraud prevention).
– Legal Obligations: where required by applicable law or regulation.
5. Your Rights Under GDPR and CCPA
You have a range of rights regarding your personal data, which we are committed to honoring:
– Right of Access: Obtain confirmation and a copy of personal data we hold about you.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure: Request that we delete your personal data where legally permitted.
– Right to Restriction: Ask us to limit processing where appropriate.
– Right to Data Portability: Receive personal data in a structured, commonly used format for reuse.
– Right to Object: Challenge processing based on legitimate interests or direct marketing.
– Right to Non-Discrimination (CCPA): You will not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us at enquiries@HearthHomeVibe.com.
6. Security Measures
We implement robust technical and organizational safeguards to protect your data, including but not limited to:
– TLS encryption of data transmitted to and from our servers.
– Access controls and authentication mechanisms limiting access to personnel on a need-to-know basis.
– Routine system security audits and vulnerability assessments.
– Secure backup protocols and real-time monitoring.
– Staff training in data handling and privacy compliance.
7. International Data Transfers
Your personal data may be transferred outside your country of residence, including to jurisdictions that may not offer the same level of protection. In such cases, we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses, or other legal mechanisms consistent with GDPR and regional requirements.
8. Data Retention Periods
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, subject to legal and business obligations:
– Usage Data: retained for up to 26 months for analytical purposes.
– Account Data: retained for the life of your account plus 6 years for compliance purposes.
– Transaction Data: retained for at least 7 years to comply with financial and tax laws.
– Communication Data: retained for up to 3 years from the date of your last interaction.
– Preference Data: retained until consent is withdrawn or the data is no longer relevant.
9. Cookie Policy
The Website uses cookies and similar technologies to improve user experience. These include:
– Essential Cookies: Necessary for core functionalities, such as securing the site and enabling shopping carts.
– Functional Cookies: Allow the site to remember preferences, language choices, and customization.
– Analytics Cookies: Collect data about user behavior to help us optimize performance and content.
– Performance Cookies: Measure site responsiveness and loading speeds for technical improvement.
Please refer to our separate Cookie Policy for more details.
10. Cookie Management and Legal Compliance
When you first visit hearthhomevibe.com, you are presented with a choice to accept or customize cookies. In compliance with GDPR and CCPA:
– You can withdraw consent at any time via the cookie settings link located in the footer of the Website.
– We honor “Do Not Track” signals where legally applicable.
– CCPA-compliant opt-out links for data sharing or sale (where applicable) are provided in the footer or under account settings.
11. Children’s Privacy
We do not knowingly collect or process personal data of children under the age of 13. If we become aware that we have inadvertently collected such data, we will take immediate steps to delete it. Parents or legal guardians who believe we may have collected data from a child may contact us at enquiries@HearthHomeVibe.com.
12. Policy Updates
We reserve the right to update this Privacy Policy from time to time to reflect changes in legal requirements or operational practices. When changes are made, we will post the updated policy on hearthhomevibe.com and, where material, notify users through prominently displayed notices or via email if contact information is available.
13. Contact Us
For any questions, concerns, or requests regarding your personal data or this Privacy Policy, please email us at:
enquiries@HearthHomeVibe.com
We are committed to resolving privacy matters promptly and in accordance with applicable law.
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Hearth Home Vibe is deeply committed to full compliance with GDPR, CCPA, and international privacy standards. We value your trust and privacy. Please contact us at any time with your concerns related to data protection and privacy rights.